A Bold New Identity for a Real-Time, Multi-Industry Future.

In 2021, we unveiled a sweeping rebrand that marked its transformation from a game engine for indie developers into a versatile platform powering real-time 3D experiences across gaming, film, architecture, automotive, and beyond. Central to this shift was a new 3D cube logo—symbolizing the intersection of technology, creators, and experience—and a unified visual system for its suite of products. This rebrand wasn’t just cosmetic; it was a strategic signal of Unity’s broader ambition to support a new generation of creators shaping a more interactive, real-time world.